Federated provides a comprehensive portfolio of private brand solutions for both Federated-owned and retailer-owned brands. We offer brands across the specialty, mainstream, and economy tiers to help you compete more effectively in your markets.

Each brand is special.

• Life Every Day is the newest brand in our portfolio. This is a food brand that can substitute or compliment a store brand currently carried. Each item in this brand carries a gratitude statement to remind consumers to be thankful for the little things in their lives. Learn more at www.my-lifeeveryday.com.

• LifeGoods is a non-food brand that launched in early 2020. LifeGoods takes care of consumers’ day-to-day needs to help take care of their home. Because everyone wants to live a good life in a clean, happy home! Learn more at www.my-lifegoods.com.

• Seven Farms is a specialty brand that focuses on seven pillars of being better. Items in this brand must fall within at least one of the pillars, which include certified organic, non-GMO, gluten free, plant-based/vegan, fair trade, eco-friendly or “free from”. Learn more at www.sevenfarms.com.

• HyTop is a brand developed in the 1950’s to provide independent grocers and neighborhood supermarkets with a way to help their customers save money on groceries…without having to sacrifice quality. Learn more at www.hy-top.com.

• Parade celebrates quality and savings by focusing on the neighborhood it’s in. This bilingual brand is exported all over the world and more can be found at www.myparadebrand.com.

• Red & White has a long, distinguished history in grocery. It was trademarked in 1925 to use on coffee and has grown to be on hundreds of items in many countries. Learn more at www.myred-white.com.

• Better Valu is an easy way to save money on groceries. This value tier brand makes it easy to offer cost savings to consumers without having to clip coupons or wait for sales. Learn more at www.better-valu.com.