What Are Consumers Expecting this Year?

What are the keys to attracting and retaining more foodservice customers in 2015? According to the research firm the NPD Group, the three key factors are quality, value and convenience. We’ve heard this before so how does this translate into specific action steps? Here are some ideas:

  • Add boldness, including ethnic flavors to menu items
  • Try unexpected changes to comfort foods
  • Focus on fresh and natural
  • Don’t forget vegetarian options
  • Feature protein offerings beyond the traditional
  • Offer more choices in portion size and pricing
  • Make sure you have Wi-Fi and a variety of seating options

For more information on consumer expectations in 2015 broken down by target audience (singles, families, millennials, and boomers) link through here to the article in Convenience Store News. http://www.csnews.com/product-categories/foodservice/consumer-dynamics-will-be-key-2015-foodservice-growth