Store Brand Promotion Idea

Fresh & Easy out of El Segundo, CA, is in the midst of a “New Year Fresh Start” campaign, which invites customers and fans of their social media networks to eat more healthfully with store brand products for 31 days. It put together a “31 Days of Healthier Eating” calendar incorporating mostly Fresh & Easy brand products for breakfast, lunch and dinner every day for 31 days, with the total calorie count listed for each day. To see the complete calendar go to: